Not exactly lipstick, not exactly gloss, and so much more than a simple lip stain, Yves Saint Laurent Rouge Pur Couture Vernis à Lèvres is a whole new way to make up lips.
ROUGE PUR COUTURE VERNIS À LÈVRES
NEW GENERATION LIP COLOR
Gloss? Stain? Lipstick? Stop compromising, have it all!
In its precious black bottle, it could be taken for nail polish. This new go-everywhere talisman is applied with an applicator with a totally surprising shape. Incredibly simple yet really sophisticated.
Rouge Pur Couture Vernis à Lèvres. Technology helping to boost both color and shine. Women can have it all, in one little magic wand. The only lipstick capable of giving lips a stunning new shine, a deep, intense color that’s ultra sheer and ever so long lasting.
A technological breakthrough, Rouge Pur Couture Vernis à Lèvres is a must-have with an exceptional hold. Fresh and light, the texturet does not run, streak or fade. Lips show off a new kind of shine, they are infused with color. And the pleasure is reinforced by an extraordinary feeling of comfort.
Rouge Pur Couture Vernis à Lèvres. The ultimate weapon in the game of seduction. The effect goes on and on. With no undercoat and no sticky feeling. The monogram of freedom written in a brushstroke: YSL.
ADDICTION
The revolutionary application you expect from YSL
Yves Saint Laurent has always proposed new make-up rituals and gestures offering visionary responses to a way of life and beauty. Touche Éclat is a perfect example. And it’s with this same passion and desire that Yves Saint Laurent has created Rouge Pur Couture Vernis à Lèvres.
Unrestrained inspiration. A little poem written in the color of seduction.
Define your lips the way you dream of your life. In color and according to your mood.
Surprise without betraying your true self. Enhance.
DEVOTION
Positively mouth-watering
It looks fresh and the freshness goes on and on. It has the hold of a stain. It is light and comfortable. Supple and ultra shiny. Gossamer. The texture of Rouge Pur Couture Vernis à Lèvres is innovative, suprising. Lustrous and luminous.
It is offered in 19 high intensity shades created by Lloyd Simmonds, Creative Director Make-up Yves Saint Laurent
INVENTION
ROUGE PUR COUTURE VERNIS À LÈVRES
A BREAKTHROUGH TECHNOLOGY
Technology serving color: how to give lips both color and transparency? Color that stays put? And enhances the lips’ natural radiance? Sophisticated color that easily adapts to everyday life?
An exclusive system
These questions led the way to a unique, revolutionary product: Rouge Pur Couture Vernis à Lèvres, with a formula based on an all-new system called : “Lifeproof Color Emulsion”.
For the very first time, ethylcellulose, an ultra-resistant polymer used in the agri-food sector to coat food and give it a tempting shine, has been blended with a perfectly matched emollient oil and a silicone oil, and emulsified in an aqueous base.
On application, there’s an incomparable feeling of softness and comfort on the lips. Then, the water evaporates to make way for a few drops of silicones to rise to the surface and form a glossy film of shine without any oily or sticky feeling. The lips radiate a new kind of shine.
The evaporation process continues and gathers the drops of oil together like a beehive, ensuring a truly resilient structure that is absolutely unique. It creates a long lasting film that provides genuine suppleness, comfort and hold. And thanks to the subtle dose of pigments and coloring agents, the formula provides rich intensity with no overload.
The result: the sophistication of radiant color that truly infuses the lips with a new shine. A feeling of a new glossy stain.
A revolutionary “couture” applicator
This dynamic formula is matched with an equally high-performance applicator. Its extra flat shape is ideal for even application. The fine tip produces an ultra-precise outline. And its specially designed and instantly recognizable slant lets you control the quantity for greater precision and ensures a better distribution of the color.
ROUGE PUR COUTURE VERNIS À LÈVRES. A CONCENTRATION OF CREATIVITY
“My inspiration is closely linked to the color memory of the Maison Yves Saint Laurent, three notes of red, serving as top notes: red, orange and fuchsia. Other shades followed naturally, guided by a desire to accompany women every day: from which flowed the beiges and pinks that are to lipstick what a cashmere sweater is to a wardrobe. Something to put on and forget about. A range of 18 shades in all to accompany women’s every emotion.
The technological constraints stimulated me. I recomposed a color palette working hand in hand with the laboratories. In the end, we succeeded in making clear shades while only heavily pigmented colors seemed possible when we started the project.
Rouge Pur Couture Vernis à Lèvres has it all: a technological innovation for color that lasts and a new glossy effect. Shine combined with exceptional comfort. Leading edge technology serving women with the inimitable Yves Saint Laurent signature: magnifying the effect well beyond the moment. Offering them a choice, not dictating to them.
With Rouge Pur Couture Vernis à Lèvres, women create their own ritual. She can choose the desired intensity for a daytime effect or a more mysterious nighttime look. Rich tones dominate with an eye on a long-lasting color that remains airy-light and ultra elegant. Rouge Pur Couture Vernis à Lèvres lets your lips shine without overdoing it. No sparkles, no gold highlights. Just pure color on your lips.
With its flat, slanted and curved shape, the “couture” applicator ensures a clean, well-defined line. Which makes every woman her own make-up artist. By naturally offering her the best in the colors of her moods: a new ritual in her life.”
Lloyd Simmonds – Creative Director Make-up Yves Saint Laurent
ROUGE PUR COUTURE VERNIS À LÉVRES
WHAT WOMEN ARE SAYING
With Rouge Pur Couture Vernis à Lèvres, wearing color on lips is fun again. A pleasure reinforced by the use of this revolutionary product. Every woman can create her own style and apply one or two coats, even superimposing colors, to create different effects. She can follow her own intuition, do whatever she wants according to her desire.
“Super chic”
“A beauty enhancer”
“Amazing shine”
“Never seen before” “A new sensation”
“A mirror-like shine, like glazed paper.”
“Incredible comfort”
“I want it all the time”
“Rouge Pur Couture Vernis à Lèvres fuses with my lips.”
ROUGE PUR COUTURE VERNIS À LÉVRES
For Yves Saint Laurent, color is a signature and beauty is a manifest. A lifestyle, an attitude, with no trade-offs or taboos. The red-gold and black theater in the life of a woman on the go. Sovereign and free. How can she be one woman and every woman at the same time?
To captivate and affirm herself everywhere, any time? Rouge Pur Couture Vernis à Lèvres. Gloss? Stain? Lipstick? Stop compromising, have it all!
