Valentine’s Day « buzz » movie:Lancôme makes the world fall In Love!

For the launch of “Rouge in Love”, its new range of lipstick, Lancôme sets the web buzzing with a unique video clip directed by Adria Petty and set to music by Brigitte.

 

"Rouge In Love" is Lancôme’s new it-lipstick. Available in 24 trendy colours and endorsed by the British actress Emma Watson, it will be available from February 2012. To celebrate it over the Valentine’s Day period, Lancôme has chosen Publicis 133 Lux and Digitas France to create a film event directed by the New York director Adria Petty, famous for her video clips for Beyoncé and Regina Spektor.
 style and creative daring, the director gives us her vision of ultra-modern glamour in 60 seconds bursting with cutting-edge pop references.
In a demonstration of
 Oh La La” by the popular French duo Brigitte (Aurélie Maggiori and Sylvie Hoarau). The duo has rewritten the lyrics of its iconic track especially for Rouge in Love. st 2012. Love your lips!

Taking you through dynamic, colourful urban environments from London to New-York via Paris, the clip shows women’s lips tinted in pink, red or purple, all singing the same song – “
This film, a declaration of love and desire for colour in all its forms, will be revealed worldwide on the web on February 1

Christina Aguilera for Marie Claire: "I love my body"

"I love my body. My boyfriend loooves my body. My son is healthy and happy, so that’s all that matters to me"

This is going to me my moto this year!