Roude d' Armani sheers

ROUGE D’ARMANI SHEERS

Giorgio Armani Cosmetics premieres a cutting edge color formulation process: the Color Shine Moisture Polymer, a revolutionary component able to retain twice its volume of water, enhance color luminosity while locking in hydration on the lip surface for over 8 hours.

At the core of the formula is a translucent base – different to the opaque one of classic lipsticks – that allows to intensify the color without having to add the traditional pearls.

The result is a lipstick with a creamy texture, feather light and translucent, that is as hydrating as a balm. The brilliant bold color is wearable and chic.

“A revolutionary new lipstick hybrid. The vividness of lipstick with the translucency of a gloss and the comfort of a lip balm. Color like you’ve never seen before!  Linda Cantello

A new color landscape

Rouge d’Armani Sheers are offered in a range of vivid and elegant shades.

Three shades hovering between straight orange and pink-orange: Acid Tangerine 300, Tokyo Coral 301, and Orange Mutation 302.

Three incandescent reds, sheer versions of Rouge d’Armani 400: Red Carpet 400, Ripe 401, Scarlato 402.

Three lively transparent pinks: Ecstasy  500, Vita  501, Blush 502.

Three purple shades of variable intensity: Bitten  600, Tulipe Noire  601, Black Laquer  602.

A new design

Rouge d’Armani Sheers adopt the original Rouge d’Armani design: linear, sculptural, taking the shape of a double ellipse. In cool black-lacquered metal, with a silent magnetic closure, it has a notable difference: a silver ring at the centre, that becomes slighter, like a new affirmation of femininity.